Apache Kafka's operational burden can quickly become a limiting factor for adoption and developer agility due to its distributed architecture. To address this, cloud-native, fully managed Apache Kafka as a service like Confluent is essential. Confluent offers a serverless experience with self-serve provisioning, elastic scaling, and usage-based billing, protecting data using industry-standard security features and providing an enterprise-grade uptime SLA. Additionally, Confluent provides fully managed components such as Schema Registry, connectors to popular cloud services like Amazon S3 and Redshift, and ksqlDB, enabling the harnessing of real-time events without operational burden. Confluent integrates seamlessly with AWS Lambda, allowing for a serverless architecture where streaming data from Kafka topics is triggered by AWS Lambda functions, processing data downstream into Amazon DynamoDB tables. With Confluent Cloud, customers can easily deploy and manage their Kafka clusters, as well as access various services such as Data Integration, Connectors, and ksqlDB, to focus on building applications instead of managing infrastructure. The integration with Confluent Cloud enables a real-time event streaming solution that can be tried out using AWS Marketplace, providing an additional $60 credit for Confluent Cloud usage.