The GenAI Streamposium discusses the potential of event-driven stream processing for small to medium-sized businesses. Confluent's ksqlDB is introduced as a tool that allows organizations of any size to build event streaming pipelines with minimal infrastructure and code, using a language intuitive to relational databases. The use case presented involves an online pharmacy that uses ksqlDB to process its transactional data, transforming it into valuable insights on the impact of discounting on average order value. By leveraging existing data sources and expertise in Kafka, the company gains real-time feedback and a set of tools capable of transforming data without specific visualization or storage engine requirements. This approach demonstrates how improved business intelligence can be achieved by small to medium-sized businesses, regardless of their industry or size, using ksqlDB as an agile and adaptable framework.