Digitizing Customer Experience in the Travel Industry

The cruise industry is facing challenges in providing a seamless customer experience due to legacy systems that struggle with real-time data streaming. The introduction of microservices, NoSQL databases, and event-driven architecture has brought new capabilities to onboard applications, but ship-to-shore communication remains a challenge. Data streaming unlocks new capabilities for customer experience across all industries, including the cruise industry. Confluent's cloud-native platform provides a central nervous system for reservations across an entire fleet of ships and back at shore, enabling real-time data streaming and synchronization between ship and shore clusters. By leveraging Confluent's technology, cruise liners can provide a modern suite of customer-facing applications onboard, cultivate real-time insights, and serve their customers better, providing a consistent experience for cruisers regardless of which system they use to create reservations.