The General Data Protection Regulation (GDPR) significantly impacts businesses interacting with EU users by imposing several Data Subject Rights, including data location and consent, right to access, data portability, rectification, and the right to be forgotten. These rights require businesses to handle user data transparently and securely, with explicit consent needed for data transfer outside the EU and ensuring privacy by design in services. CockroachDB offers solutions to help businesses comply with GDPR, such as geo-partitioning for data location compliance, and built-in security features like SSL encryption and role-based access to manage data privacy effectively. These measures enable businesses to address privacy concerns, maintain competitive advantage, and provide low-latency responses by keeping data geographically close to users.