Cloudsmith Engineering can now be raised in emergency situations via a single emoji - SOS, marking the first time its use has been documented. The company's proactive approach to support, utilizing tools such as Statuspage, Datadog, Intercom, and Slack, enables transparency and efficient package logistics for customers. To formalize support, Cloudsmith implemented Opsgenie with a standardized rota, resulting in increased productivity among engineers. Now, Ultra level customers can directly raise Cloudsmith engineers via the SOS emoji on Slack to report critical issues or service underperformance, allowing for swift resolution and customer satisfaction.