Cloudflare acquires Zaraz to enable cloud loading of third-party tools

Cloudflare has acquired Zaraz and launched a beta version of Cloudflare Zaraz, which allows users to manage and load third-party tools on the cloud for significant speed, privacy, and security improvements. The platform aims to replace traditional Tag Managers and Customer Data Platforms by optimizing how websites load third-party tools, reducing bloat, and enhancing performance. Instacart has already reported substantial improvements in page speed and security after using Zaraz. As part of Cloudflare, Zaraz will evolve into a platform for building server-side integrations on the edge, with features such as geolocation triggers and Data Loss Prevention.