Ongage's Strategic Shift to ClickHouse for Real-time Email Marketing

Ongage, an automation marketing company based in Israel, recognized the need for real-time insights to make or break their digital marketing campaigns. They transitioned from a data warehouse that couldn't offer real-time capabilities to ClickHouse, which provided a significant leap in data processing and analytics capabilities. The team at Ongage explored various solutions, including SingleStore, before choosing ClickHouse due to its cost-effectiveness and features such as Materialized Views. By leveraging ClickHouse's MySQL engine compatibility, materialized views, and SummingMergeTree tables, Ongage was able to streamline their data analysis process, improve system performance, and make informed decisions faster than ever before. The company plans to continue migrating more of their processes to ClickHouse, taking advantage of its scalability, cost-effectiveness, and real-time analytics capabilities.