Clearbit has introduced Clearbit X, a new product designed to integrate and enhance marketing and sales data for B2B companies. This platform consolidates user activity, CRM, and marketing automation data, enriched with Clearbit's insights, to create a comprehensive "dataverse" that aids in making informed, data-driven decisions regarding leads and customers. Inspired by successful B2B SaaS companies that have shifted from short-term growth tactics to sustainable data-driven systems, Clearbit X offers tools to improve demand generation, conversion rates, and customer retention. It allows users to leverage Clearbit data for advanced social advertising targeting, real-time website personalization, and efficient lead management, ultimately enhancing marketing strategies on platforms like Facebook and Google. Early trials have shown significant improvements in performance metrics, such as increased conversion rates and better audience targeting. Access to Clearbit X is currently limited to an invite-only basis.