Clari, a platform for B2B revenue teams, enhances forecasting, activity intelligence, and pipeline management by utilizing AI and automation to improve CRM data quality through its Autocapture feature, which analyzes email and meeting engagements between sales reps and customers. In partnership with Clearbit, Clari offers comprehensive visibility into key relationships within deals, enabling teams to accelerate in-flight deals, track marketing attribution, and understand campaign ROI. Research by Clari indicates that 70% of buyer contacts in sales cycles are not added to CRM, and together with Clearbit, the platform captures these missing contacts and enriches them with detailed profiles, integrating seamlessly into Salesforce. This collaboration eliminates human error and increases accuracy in aligning contacts with accounts and opportunities, thereby harmonizing sales and marketing efforts.