Automating lead routing is essential for Sales Operations, and the integration with Salesforce Enrichment is widely used for this purpose. Traditionally based on location and employee count to infer revenue, the system has been enhanced to estimate the revenue of private companies using a variety of factors such as company size, location, category, and founding date. This new Estimated Annual Revenue attribute is now available in Salesforce and via API, having been backtested for accuracy. Additionally, understanding company hierarchies is vital for sales cycles and lead assignment, prompting the introduction of a parent domain attribute that identifies parent companies and helps ensure new leads are correctly assigned to the appropriate sales representative. These updates aim to improve lead routing, scoring, and management.