Wattpad has evolved from a simple writing app into a global media entertainment powerhouse, connecting 90 million readers and writers by leveraging AI and machine learning to transform storytelling. Through its proprietary "Story DNA" technology, inspired by Pandora's music genome project, Wattpad analyzes over a billion uploads in 50 languages, providing deep insights into story quality, sentiment, and social impact. The platform hosts the world's largest writing competition, the "Wattys," and uses a Quality Indexer trained on public domain classics and Watty entries to evaluate story grammar and structure. Despite challenges with bias from traditional literary sources, Wattpad's human and AI collaboration aims to highlight diverse voices and foster new storytelling talent. While machine learning isn't yet capable of creating blockbuster stories independently, it significantly enhances the discovery and development of potential hits.