Prioritize Your Funnel For Successful User Segmentation During Rapid Growth

The text discusses the importance of customer segmentation during rapid business growth. It explains how to understand SQLs (Sales Qualified Leads), MQLs (Marketing Qualified Leads), and PQLs (Product Qualified Leads) based on attributes such as firmographics, intent, and product usage. The text also provides a framework for segmenting customers into different groups like the Low Group, Underperforming Group, Breakout Group, and High Group. It emphasizes that customer segmentation is only useful when it helps concentrate efforts and suggests starting with the funnel to improve sales, marketing, and product strategies during rapid growth.