Key Product-Led Growth Metrics to Stay on Track with Your PLG Strategy

Product-led growth (PLG) companies rely on cross-functional teams using the same success metrics to track progress against their growth targets. Experts from ProductLed, Hightouch, and Heap suggest tracking key PLG metrics such as acquisition rate, activation rate, customer lifetime value, time to value, product adoption rate, retention rate, expansion revenue, net promoter score, trial conversion rate, feature adoption rate, and product-qualified leads. These metrics help measure user engagement, customer satisfaction, net revenue retention, and more. Deciding the right PLG metrics for a team depends on their business model, growth stage, and customer lifecycle.