6 Product Adoption Stages to Convert New Users into Power Users

Product adoption is a process that helps users understand and incorporate your product into their workflows and routines. It involves six stages: awareness, interest, evaluation, trial, activation, and adoption. Users go through these stages to reach the peak of user engagement and loyalty. To succeed at product adoption, companies need to provide a frictionless and personalized onboarding experience, contextual user feedback, seamless self-serve support, and engage users consistently. The goal is to turn preview users into highly engaged power users who remain loyal to the brand for a long time.