Micro-Conversions vs. Macro-Conversions: How to Take Small Steps for Big Wins

Micro-conversions are small actions a user takes towards a larger business goal. They can be split into two types: Process Milestones and Secondary Actions. Process milestones indicate someone is moving toward an end goal, while secondary actions suggest product awareness and brand trust. Tracking micro-conversions provides insights on user behavior, gives visibility to the organization, and helps identify leaky buckets in the customer journey. Boosting micro-conversions can be done using tooltips, surveys, self-serve discovery features, and celebratory modals.