Using Lifecycle Segments to Convert and Retain Users

User segmentation is crucial for effective product marketing campaigns as it helps avoid generic messaging by grouping users based on shared traits and behaviors. Lifecycle segmentation, particularly in free trial and freemium models, can be a helpful framework for SaaS companies. Product usage data like user properties and events fuel the implementation and success of user segments. Key tools for tracking and targeting user segments include Iteratively, Segment, Freshpaint, Mixpanel, Heap, Userlist, and Chameleon.