5 Key Customer Retention Metrics that Influence SaaS Growth

Customer retention is a crucial metric for SaaS businesses, indicating customer loyalty and impacting revenue and growth. A high retention rate signifies low churn rates and increased profits. Key metrics to measure customer loyalty and retention include customer churn, MRR churn, customer lifetime value (LTV), customer acquisition cost (CAC), and net promoter score (NPS). These metrics help companies understand their customers' behavior, identify areas for improvement, and predict future growth. A good customer retention rate varies depending on the company's goals and factors such as average contract value.