Interactive demos are a crucial tool for driving product adoption by offering live, clickable experiences that enable users to explore a product's features and workflows firsthand. Unlike passive formats, interactive demos empower users to make choices and navigate as if using the real product, which aligns with product-led growth principles. These demos significantly boost engagement and conversion rates, as evidenced by Navattic's research, which shows that the top 1% of demos achieve a click-through rate 3.9 times higher than the top 25%. Effective interactive demos require strategic deployment, personalization, and continuous optimization, with placement on websites and landing pages being key to reaching receptive users. They also play a vital role in sales enablement by accelerating sales cycles and aiding in onboarding and feature adoption within existing user bases. High-performing demos are built using a systematic approach that includes defining success metrics, mapping user journeys, and prioritizing key value moments. Advanced practices like audience segmentation and integration with product adoption platforms further enhance their effectiveness, making interactive demos a powerful driver of user engagement and product success.