In the B2B SaaS landscape, reducing Time to Value (TTV)—the duration from a user's sign-up to their first significant realization of a product's value—is crucial for user retention and revenue growth, as typical TTV ranges from three to six months, which is often too slow in a competitive market. Effective onboarding strategies can significantly cut TTV by addressing common barriers such as complex setup, unclear value, lack of personalization, and insufficient guidance. Tools like Chameleon offer solutions through interactive tours, tailored onboarding experiences, and in-app checklists, which help guide users swiftly to their "aha!" moments. The ACCELERATE framework provides a systematic approach to improving onboarding by mapping user journeys, clarifying value moments, and leveraging data for continuous optimization, while segmentation allows for customized experiences for diverse user personas. By regularly reviewing and updating onboarding processes, SaaS companies can maintain low TTV, thus enhancing activation and retention rates while establishing a competitive edge in the industry.