In the evolving landscape of SaaS go-to-market strategies, the traditional approach of gating content with forms is being reconsidered, as users increasingly seek immediate product interaction rather than filling out forms to request demos. While gating can still be a strategic tool for qualifying leads and obtaining valuable insight, its effectiveness depends on various factors, including the product's complexity, sales cycle length, and target audience's intent. Hard gating, which requires user information before access, is effective for high-value sales-led products; soft gating allows some exploration before requesting details, striking a balance between engagement and qualification; and ungated demos maximize reach and trust, ideal for early-stage companies or those with a product-led growth model. The choice between these models should be informed by signals such as engagement depth, traffic sources, and alignment with the Ideal Customer Profile, aiming to balance the trade-offs between volume and quality, and friction versus learning. Missteps in gating, such as premature requests for information, can backfire and deter potential users, emphasizing the importance of a thoughtful, data-driven approach to demo access strategies.