Gartner defines data literacy as the ability to understand, share common knowledge of, and have meaningful conversations about data. Data literacy is essential in today's business, but without it, professionals are at risk of data misanalysis and misuse. Self-service analysis tools can drive useful business insights only if each user is sufficiently trained to access and analyze data. To overcome this obstacle, enterprises must support "data citizens" throughout the business by providing more guidance and resources to drive better decisions. Simplified self-service data connectivity tools make it easier for data citizens to work with data, giving them a step up in their data literacy journey. These tools enable citizen analysts to easily connect all their data with analytics tools, allowing them to generate up-to-date reports based on accurate and complete data. By introducing self-service data connectivity solutions alongside analytics tools, organizations can act today to empower business users to drive better decisions with data.