Zoom's gross margin widened to 73.9% in Q1 2021 due to optimization of public cloud resources, a trend seen across many companies as they move workloads to the cloud and build cloud-native applications. However, overprovisioning and cloud sprawl can quickly turn into a struggle due to growing costs. Companies like Spotify, Segment, and La Fourche have successfully optimized their cloud costs by implementing cost allocation tools, incremental optimization of infrastructure decisions, and moving workloads to more efficient virtual machines. These examples demonstrate that reducing cloud costs can make a significant impact on a company's bottom line and that cloud cost optimization is a crucial initiative for many organizations, with 61% planning to optimize their use of cloud resources in search of cost savings.