Startups are facing significant challenges due to inflation rates, peaking interest rates, and turmoil in crypto markets, among other factors. To navigate this new bear market, experts suggest extending runway, holding on to cash, and focusing on value over growth. Venture capital firms such as Y Combinator, a16z, Sequoia Capital, and NFX offer various strategies, including recalibrating goals, controlling burn, creating scenarios, and prioritizing cash. These firms advise startups to avoid raising money unless necessary, prioritize profitability and value, and consider downsizing smartly in case of layoffs. Additionally, optimizing cloud costs is crucial for SaaS companies to maintain gross margins. By following these tips, startups can increase their chances of survival and thrive in the current market conditions.