Company
Date Published
Author
Javier Pérez Trufero
Word count
2407
Language
English
Hacker News points
None

Summary

CARTO and SafeGraph have teamed up to provide behavior pattern insights, which can help cities and governments optimize infrastructure, companies engage with customers more effectively, and investors make informed decisions. The partnership combines premium datasets from SafeGraph with CARTO's Location Data Stream Catalogue, enabling users to analyze anonymized population movement patterns in aggregate. By exploring different dimensions of the data, such as time, space, and brand relationships, users can gain insights into visit patterns, dwell times, and demographic segments, ultimately informing geomarketing decisions and uncovering growth opportunities. The partnership offers a wealth of data streams, including origin-destination matrices, census block group analysis, and cross-brand affinity exploration, allowing businesses to create a deeper understanding of their customers and optimize their strategies accordingly.