Company
Date Published
Author
Javier Pérez Trufero
Word count
650
Language
English
Hacker News points
None

Summary

Spatial.ai has partnered with CARTO to bring geosocial data insights during and post COVID-19, transforming the vast ocean of social media data into actionable insights through categorization. This partnership enables retailers to better understand their customers, provide context to Real Estate Market Analysis, optimize product distribution strategies, and more. Geosocial segments such as "Green Thumb", "Animal Advocates", and "Mindfulness & Spirituality" have been identified, providing a unique ability to capture and quantify insights at a geographic level. The COVID-19 pandemic has dramatically modified daily activities, transforming routines, behaviors, and personalities, with geosocial data reflecting these changes. By analyzing this data, institutions and organizations can gain insights into how the pandemic is affecting moods and behaviors, enabling them to react and understand the broader implications for humanity.