The Litterati app empowers local communities to take action against litter by collecting and analyzing location-based data on trash. With over 3.9 million pieces of litter stored, the app aggregates images into a database using a taxonomy system and applies machine learning algorithms to generate insights on litter patterns that are inherently spatial. These insights can help tackle regulation and change societal behavior, with support from partners including NGOs, CPG brands, and water companies. The use of location intelligence has been valuable in exploring new use cases, enabling organizations to make more informed decisions about their litter-related goals.