CARTO has partnered with Placekey, a free universal standard identifier for physical places, to provide a more accurate and consistent way to link data to location points on maps. This enables users to create unique identifiers for individual locations, rather than just addresses, and link them to relevant datasets in the cloud using CARTO's Data Observatory. The partnership allows users to bypass time-consuming processes like data discovery and ETLing, and instead focus on analysis. With Placekey enabled, users can easily enrich their location data with spatial features from other datasets, making it easier to make informed decisions about their business. CARTO plans to continue building a seamless integration of Placekey across its technology stack and collaborate with data partners to ensure all datasets are Placekey-enabled.