Universe is a mobile-first, no-code website builder that allows users to create and manage business websites directly from their mobile devices, offering features such as domain selection, various templates, and a grid editor for customization. Users can choose from free or Pro plans, with the latter providing access to advanced features such as custom domains and payment processing. Universe's seamless integration with Apple Pay simplifies the checkout process for online marketplaces. Unlike Bubble, which offers a fully customizable web editor accessible via a browser, Universe is app-based and focuses on mobile site creation, making it ideal for individuals and small businesses seeking user-friendly, on-the-go web development without needing in-depth technical skills. Universe is particularly appealing to newer businesses and creatives looking to establish an online presence, offering a simple interface and streamlined product management.