Bubble is a no-code platform that allows users to build fully customizable web applications and workflows, ranging from simple prototypes to complex marketplaces, SaaS products, and more. The IdeAll team chose Bubble because of its quick and affordable way to transform an idea into a real product. IdeAll is an engagement platform that helps companies find, create, and organize unique events, with three products created in Bubble.io: a marketplace for partnerships, virtual events, and serious games for team development. The team discovered Bubble while searching for a coding solution and learned how to use it on their own. They have had significant success with over 300 companies using the platform, and plan to create more interactive and immersive games in the future.