Screen scraping involves capturing the information displayed on a web user interface, such as advertisements or screen displays, while web scraping collects publicly available data irrespective of its visibility on the front end. Businesses utilize screen scraping for various purposes, including UX/UI quality assurance, ad placement verification, and financial data trend analysis, allowing them to optimize user experiences, ensure correct ad display, and gain financial insights. Additionally, screen scraping aids in social media sentiment analysis, eCommerce market analysis, competitor site evaluation, and understanding geo-specific search engine results. Automation of screen scraping processes can be achieved through platforms like Bright Data, which offers tools for efficient data collection without requiring coding expertise.