Minimum Advertised Price (MAP) monitoring is a strategic tool for maintaining brand integrity and competitive pricing across various advertising channels. By tracking advertised prices, businesses ensure adherence to MAP agreements, which set the lowest price a product can be advertised to prevent price erosion and ensure fair competition. While MAP monitoring offers advantages such as protecting brand value, fostering market stability, and enhancing consumer trust, it also presents challenges like monitoring costs, enforcement complexity, and potential retailer resistance. Key practical applications include price verification, enhancing adtech compliance, quality assurance, and brand protection. Automated systems streamline these processes but may miss certain nuances, and over-reliance on technology can strain retailer relationships or lead to legal challenges. Understanding these dynamics allows businesses to implement more effective MAP monitoring strategies, which are crucial for maintaining their market position and ensuring the authenticity of their products.