Web scraping has become essential for retailers seeking visibility and success in today's competitive market, allowing them to optimize operations by understanding market dynamics and competitors. Retail Shake, a SaaS provider, offers a competitive intelligence tool that leverages public web data to provide retailers with a comprehensive view of their market environment, facilitating actions such as price monitoring, product comparison, and consumer sentiment analysis. The tool, which relies on Bright Data’s network for data collection, helps retailers automate and simplify the data gathering process, ensuring they have up-to-date market insights. This capability is likened to utilities like energy and water, underscoring its indispensability in strategic decision-making. Retail Shake aims to become a leader in marketing and competitive intelligence data projects in France and Europe, emphasizing the necessity of continuous data flow and quality for effective real-time analysis and decision-making.