How Wimbledon is leveraging open source web data to reinvigorate enthusiasm in tennis

Wimbledon and IBM are collaborating to enhance fan engagement by utilizing open-source web data to provide insights into tennis players' strengths, weaknesses, and match predictions through a tool called 'Win Factor.' This initiative aims to increase interest in attending games, watching matches on television, and purchasing merchandise. Beyond tennis, various industries such as entertainment, gambling, events, and eCommerce are leveraging similar data collection to improve user experience, drive customer acquisition, and optimize marketing strategies. By integrating online data with offline experiences, companies like Wimbledon and omnichannel retailers are creating seamless customer journeys, using tools like Web Scraper API to collect and analyze data efficiently. This approach helps organizations implement informed strategies for marketing, production, and distribution, ultimately enhancing consumer engagement and sales.