Bitrise is a cloud-based platform that helps indie developers overcome various challenges in creating and deploying mobile apps, such as robustness, deployment, testing, and monitoring. Setting up Bitrise requires only a few minutes and most of the setup is done automatically, with support for multiple technologies and languages. The platform provides a wide range of features, including automated builds, notifications, code quality checks, and integrations with other tools and systems. With its simple and quick setup process and free trial or Hobby tier available, indie developers can benefit from implementing Bitrise to streamline their development workflow.