Alpaca's new data feed is a reliable and high-volume source of US stock market data, providing ultra-low latency and 100% market coverage through direct connections with exchanges. The Alpaca Data API v2 offers unlimited real-time and historical data, robust systems for data accuracy, and flexible pricing plans for developers, including a free plan and a business plan for internal use. With the new data feed, developers can focus on building trading/investing applications and algorithmic trading strategies without worrying about data constraints, making it easier for fintech companies to survive and thrive.