Beyond the search box, how digital shopping got smarter with an API-first approach

The rise of online shopping has led to an increase in the need for better recommendations, as the variety of digital touchpoints makes it difficult for humans to choose. AI-optimized APIs are being used to deliver personalized and relevant recommendations across various devices, helping retailers understand their customers' preferences and improve sales. Algolia Recommend is a technology that enables retailers to provide tailored recommendations based on customer behavior and product data, leading to increased trust, loyalty, and revenue.