Adobe's Digital Economy Index report provides insights into eCommerce trends, with key findings including a significant shift in US consumers' shopping habits online, with $77B extra spent during the pandemic period, and online spending tracking above holiday levels. The index highlights the importance of customer experience and personalization, citing factors such as custom catalog search and real-time recommendations. It also emphasizes the need for companies to adapt to changing demand and supply patterns, with those having a fast data layer being the winners in providing personalized experiences and accurate product information. To succeed in eCommerce, Adobe recommends providing in-the-moment personalization, developing in-depth customer profiles, and gleaning real-time insights from data silos and clouds.