The latest generation of in-memory technology from Intel, including the P3700 processor, has arrived with significant improvements in performance and power efficiency. These advancements are expected to deliver a substantial boost in database parallelism, enabling applications such as social media, airline ticket caching, retail deals, advertising optimization, financial data stores, telecom per-packet billing, and next-generation security to take advantage of the increased processing capabilities. The new technology is also paving the way for cheaper cloud prices, with virtual machines becoming more affordable than ever, allowing developers and architects to leverage parallel performance without downtime. Additionally, Aerospike, a database built by industry experts, is now open source and easily downloadable, making it accessible to anyone looking to harness the power of in-memory technology.