New research: retailers failing to meet customers' realtime expectations

A survey of 500 UK shoppers by Ably and OnePulse reveals that consumers expect more 'live' online shopping experiences, with 87% wanting live product availability on websites and apps, 72% desiring virtual text or video chat with in-store staff, and 92% expecting real-time parcel tracking. Men show a stronger preference for these features than women. CEO Matthew O'Riordan highlights the gap between current retail offerings and customer expectations, suggesting opportunities to improve through real-time experiences.