Workflow vs. process: Key differences and examples

Workflows and processes, while often used interchangeably, serve distinct purposes in organizational tasks and operations. A workflow is a specific, repeatable sequence of tasks aimed at completing a particular objective, much like following a standardized recipe. In contrast, a process is a broader, more complex series of activities that encompasses multiple workflows, all orchestrated to achieve a larger goal, akin to organizing a bake sale. Workflow automation, facilitated by tools like Zapier, streamlines these tasks by reducing manual input, allowing for more efficient and reliable execution of operations. This automation can involve setting up rules to automatically route tasks and trigger actions, integrating AI to add intelligence to repeated tasks, and using platforms like Zapier to visualize and manage these tasks across various technological systems, thereby enhancing productivity and consistency across business operations.