What is an OKR? A guide to setting (the right) goals

OKRs, or objectives and key results, are a goal-setting framework designed to transform vague aspirations into actionable, measurable plans that align teams, create focus, and drive measurable outcomes. They consist of ambitious objectives paired with specific, quantifiable key results, encouraging teams to stretch beyond comfortable targets while maintaining clarity and accountability. Unlike traditional goal-setting methods, OKRs stand out by encouraging bold, action-oriented strategies, differentiating themselves from SMART goals and key performance indicators (KPIs) by bridging the gap between tracking performance and defining actions to improve it. To implement OKRs effectively, companies should align team objectives with overarching business goals, set measurable key results, track progress regularly, and review outcomes at the end of each cycle to iterate and refine future goals. Tools like Google Sheets, Lattice, and Perdoo, as well as automation platforms like Zapier, facilitate the tracking and management of OKRs, ensuring objectives remain aligned with company priorities while easing administrative burdens.