There's never been a better time to host a webinar, but choosing a topic is crucial for success. To select a strategic topic, one should consider goals, target audience, webinar platform, existing content, and potential pain points in the industry. A well-planned webinar can establish brand awareness, generate leads, drive conversions, or encourage product upgrades. Customizable webinar topic ideas include product 101, addressing industry pain points, discussing industry trends, celebrity interviews, topics from sales teams, expert insights, live audits or demos, and case studies. These formats offer unique opportunities to educate customers, build trust with potential customers, and showcase expertise in the industry. By choosing a strategic topic and focusing on engaging content, webinars can become valuable marketing assets for businesses.