Your business's website should be at the heart of your marketing strategy, including video marketing, as it's a channel you own completely. Adding videos to your website can increase engagement and conversion rates by showcasing company culture, explaining products or services, providing product demos, answering frequently asked questions, and offering educational content. Embedding explainer videos on home pages, product videos on landing pages, FAQ videos on FAQ pages, and educational videos on resources pages can help you make the most of your website's video marketing potential. By following tips such as keeping videos short, simple, and entertaining, focusing on providing useful information, and using compelling narratives, you can create effective videos that drive results for your business.