7 TikTok marketing tips from small businesses

TikTok is a platform where businesses can reach millions of people if they understand its culture and create content that resonates with them, rather than making traditional commercials. To succeed on TikTok, businesses should make videos that are specific in their goals, speak clearly and concisely, be authentic and show what they do, provide quick facts, focus on being technical or comedic but not both, get straight to the point, and use trending sounds in the background. By adopting these strategies, businesses can create engaging content that attracts and retains an audience on TikTok.