You can generate high-quality leads on TikTok through lead gen ads that include a form attached to them, allowing users to fill out their information without leaving the platform. To run a campaign, you need to sign up for an advertiser account, select advertising goals and audience types, set your budget, create ad creative that is short, raw, and organic, upload your ad, set up an Instant Form with custom fields, and automate the process by sending leads to your CRM or sales team. The TikTok Ads Manager dashboard provides data on ad success, and workflows can be automated using Zapier or other integration tools to streamline processes.