Zapier is a workflow automation tool that helps small business owners reduce manual tasks and boost efficiency in 2021 by automating processes, prioritization, and customer relationships. To start, small business owners can audit existing processes to identify areas for improvement and delegate or automate tasks that don't move them closer to their goals. They can also prioritize networking, follow up with contacts, and greet new Google Contacts with an email from Gmail. Additionally, Zapier offers templates and automated workflows to help businesses manage leads, respond to emails, meet with customers, and grow through word-of-mouth referrals.