How to prioritize advertising platforms (with template)

To effectively prioritize advertising channels for a business, it's essential to consider various factors such as audience intent, size, effort required to set up, initial financial investment, competition, tracking capabilities, learning period, and creative fit. A prioritization template can be used to evaluate ad platforms based on these criteria, allowing businesses to make data-driven decisions about where to allocate their budget. The template involves rating each criterion out of 100 for each ad platform, with the final column for notes. By using a weighted scoring system, businesses can adjust the importance of each criterion to suit their specific needs. Ultimately, this process requires a human touch, as businesses should review results and be willing to revise their weighting systems or delete rows that don't apply to their business.