How a bootstrapped business used automation to bring its in-person team-building program online

The coronavirus pandemic forced Museum Hack, a business that runs public museum tours and offers private tours as team-building events, to pivot its business model to a virtual team-building service called TeamBuilding. To manage the transition, the company used automation tools like Zapier, which helped them streamline operations, manage leads, identify qualified leads, and hand off new clients to their logistics team. By automating routine tasks, such as sharing calendar invites, and using Zaps to track lead status, the company was able to scale up their business and access new markets, ultimately allowing them to grow and create more meaningful work for their employees.