How Moosend's marketing helped it scale from startup to acquisition—and beyond

Moosend's 10-year journey to becoming an industry leader in email marketing is a testament to the power of effective marketing strategy and execution. The company's focus on creating high-quality content, leveraging partnerships and guest posting, and using data-driven approaches like KOB analysis and search intent classification helped them achieve significant growth, including a 729.27% increase in registrations over three years. By combining complementary marketing strategies such as affiliate marketing, retargeting, and conversion rate optimization (CRO), Moosend was able to create a unified front and break down silo mentality, ultimately leading to their success. The company's approach emphasizes the importance of understanding audience needs and providing solutions to address them, resulting in a customer-centric culture that drives growth and engagement. By taking inspiration from Moosend's experience and adapting to their unique business needs, businesses can create effective marketing strategies that drive results.