How you can turn your traffic into sales with micro conversions

This article discusses the use of micro conversions to improve conversion rates on websites. Micro conversions are small, incremental steps that lead to a larger goal, and they can be used to increase compliance and build trust with website visitors. The technique is based on the "foot-in-the-door" method, where a small request is made first, followed by a larger request. This approach has been shown to be effective in increasing conversion rates, as demonstrated by a study by Jonathan Freedman and Scott Fraser in 1966. By using micro conversions, businesses can create a gradual sales process that builds trust and familiarity with their customers, ultimately leading to higher conversion rates.